Copenhagen-headquartered brand, New Nordic, which specializes in creating herbal cosmetics, for over 30 years, has appointed Ditte Søndergaard Bihorac as chief operating officer, to spearhead the brand’s global expansion strategy. Bihorac joins New Nordic from Chanel where she spent five years on the sales and marketing team, most recently as sales and retail director, and was responsible for developing growth strategies and ensuring long-term profitability. In this newly created role, she will work closely with CFO Ivan Ruscic and CEO Karl Kristian to form New Nordic’s executive management team.

Bihorac brings over 12 years’ experience with global beauty brands including L’Oréal where she worked within product management.